 | Jordankasteler is a 25 year old guy in a relationship from Salt Lake City, Utah, USA. I am a full-time graduate student and social media participant. |
 - YouTube - Design Coding
Mar 25, 7:28pm (24 reviews) search, rap, video, seo, ppc http://www.youtube.com/watch?v=a0qMe7Z3E...- The Poetic Prophet (AKA The SEO Rapper) is back...
 - The New York Times & Log In
Mar 12, 9:30am (1 review) search, seo, ppc, organic-seo, engine-ready http://www.nytimes.com/2008/03/10/busine...- A recent study by Engine Ready, an Internet marketing company, analyzed 18.7 million visits over two years to Web sites run by 27 of the company's roughly 500 clients. The study found that paid listings had a slight edge over "organic," or unpaid, search results: visitors who clicked on paid links were 17 percent more likely to buy something, and they spent about 18 percent more on each order.
 - Create A Dynamic Landing Page in 15 Minutes or Less with PHP | semvironment...
Mar 11, 8:36pm search, php, ppc, pay-per-click, search-engine-marketing http://www.semvironment.com/nude-create-...
 - & WHY PPC IS THE AMERICAN IDOL OF SEARCH | Utah Search Engine Optimization...
Mar 11, 11:21am (4 reviews) marketing, ppc, search-engine-marketing http://www.utahwebservices.com/utahseobl...- Great analogy of comparing pay per click to american idol.
 - Tired of Paying for Google ads? | Products | Increase your Income -...
Mar 6, 1:06pm (8 reviews) internet, ppc, adwords http://www.astawerks.net/blog/2008/03/06...- total money saver
 - Efficient Frontier Insights: Average CPC - Search vs. Content
Feb 24, 11:24am search, sem, ppc, search-engine-marketing, paid-search http://blog.efrontier.com/insights/2008/...
 - Paid Search Planning: Do You Really Know Your Customers &Your Market?
Jan 1, 7:35pm (1 review) search, seo, market, ppc, customers http://searchengineland.com/071218-18410...- The season is upon us when marketers near and far are thinking about paid search planning, strategy, and implementation for the upcoming year. It's important to take some time out to plan your strategy for 2008 so you're not just reactive in your marketing efforts. So, in this article, I'll review useful tools advertisers can use to put together kick-butt campaigns. As the PPC game gets more competitive, it makes sense to not only have good campaign fundamentals but also thorough understanding your online advertising landscape. In my experience, it's particularly helpful to understand several areas:
1. Consumer trends
2. Customers (or potential customers) needs and motivations
3. The competitive landscape
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